Smart Start Radio: Fuel for the Purpose Generation of Meeting Planners
Smart Start Radio is Smart Meetings’ award-winning podcast for meeting planners, event professionals and hospitality leaders looking for practical ideas, fresh perspectives and the latest industry trends.
Hosted by Eming Piansay, the series explores attendee engagement, event technology, artificial intelligence, wellness, accessibility, entrepreneurship, empathy and the evolving expectations of today’s workforce. Through expert interviews and candid conversations, Smart Start Radio helps event professionals create more intentional, inclusive and engaging meeting experiences.
From Gen Z digital dreamers and millennial masters to boomer bosses, every generation has something to learn and something to teach.
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Smart Start Radio: Fuel for the Purpose Generation of Meeting Planners
How Event Data Is Changing Attendee Engagement
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What does event data actually tell planners, and how can they use it to create better attendee experiences?
In this episode of Smart Start Radio, host Eming Piansay talks with Shawn Pierce, President, Strategic Events, Meetings & Incentives of MCI USA, about why data should be more than something planners collect after an event. Pierce explains how attendee information can help organizers identify the right audience, personalize content, improve engagement and prove event value to sponsors, exhibitors and stakeholders.
The conversation also explores how AI is changing the way planners understand their audiences, from building more targeted invitations to helping attendees connect with the right people onsite. Pierce shares why events are not just about filling rooms, but about bringing the right people together at the right time, with the right content and opportunities for connection.